Elements of Signage that Increases Sales

No matter where you go, you will see different types of signage all over the place. They come in various sizes, types, and designs, which are usually seen on roads and establishments. Each type has their particular purpose and objective. For shops, designing signage is not an easy task especially because it will be about the brand. To help you in choosing and designing, below are different elements to consider in creating an effective signage for your business.

1. Type of signage

Before anything else, you must think of what type of signage you wanted or you needed for your business. You could choose from the numerous types of signage, but not all of these will be perfect for your business. Deciding on what type will you choose will also indicate the size needed. It should fit in where you are planning to place it.

Aside from the size, you should also consider the purpose of having a signage. Is it for the brand recognition to attract customers or inform people about your latest products and services? Each signage has its purpose and it should align with the goal you wanted to achieve. If your chosen signage is not suitable with your goal, you will not see results that you wanted.

2. Location

After deciding the type of signage you will use, decide on where you will place it. Remember that not all types of signage are perfect for a certain location. For example, you cannot put a billboard inside your shop, as well as a small poster with your business’ name outside the establishment and expect people to see it. Signage inside the office like reception signage must also be visible for people are instantly informed about the name of an office or they can easily find it.

Location is one of the main reasons why a signage can be effective or not. Make sure that exterior signage is located where people can easily see it and attract them to check out what your business is offering even if there are still meters away. While for interior signage, it should have informative details such as checkout area, sections of products, or bathroom signs. In this way, people will know where they should go.

3. Customer experience

Businesses use signage not for the employees or owners, but for their customers. The main purpose of signage Singapore is to communicate with customers, which is why it should be the first priority when designing. Any signage is useless if this element is not considered, therefore it will not deliver positive results such as increasing sales of business. The signage must have the ability of making the lives of customers easier.

Put yourself in the customers’ shoes and observe if your signage will attract you and persuade you in building relationship with the business. If you think that some things do not work out perfectly, change the location or the type of signage you used. All signage should be understandable for your customers and easy to find. In addition, take note if there is missing signage that is essential for your business. For example, is there a directional signage where the bathroom is located or where they should make a payment?

4. Appearance

Whether it is noticeable because of its size or location, signage is not effective if it is poorly designed. No one wants to take time reading a signage that is not pleasing to the eyes. Therefore, you have to use your creativity in designing your signage. However, too much creativity is not good for this kind of project. Keep in mind that it must have a professional look because it represents your brand.

The colour of your brand can be incorporated with your signage just as long it is readable and use contrasting colours. A signage with black background and dark blue texts is useless and ineffective. Avoid using font faces that have unprofessional look and are not suitable with your business. The size of texts should be readable even from afar and they must be proportioned and balanced.

Tips for Learning and Improving English Skills

The English language is considered as the global lingua franca or common language, which is used by people to communicate when they do not have the same native dialect or language. It is also the official language of many countries and one of the most widely spoken native language in the world. Learning English is worth your time and effort because you can use it for the rest of your life and provide you different benefits and opportunities. To help you out, we listed below five different ways to learn or improve different English skills.

1. Buy a reliable dictionary

Dictionary will be your everyday companion from the start of your journey in learning the English language until you reach your goal. It will be your guide as you are learning gradually, which is why it is important to pick the right one.  Plenty of English dictionaries are available but some of them contain mistakes. Take time to research what are the recommended brands or versions of dictionary to ensure you bought a reliable one. Remember that you will use it almost every day, so do not settle for a wrong dictionary just because it is cheaper. Instead, buy the right that is usually costly but it will be worth every cent. In addition, do not rely on online translators or dictionary apps that most of the time has several mistakes and translating sentences word per word.

2. Learn phrases and idioms

There are thousands of words included in the dictionary and not all of these will be useful. That is why you do not need to spend all your time in learning the meaning of every word. Instead, start learning basic phrases and idioms that native speakers use in their daily lives. These might not be useful for your academic writings but it will help you understand more words and sentences, which makes communicating with other people become easier.

3. Enrol in a tuition centre

There are plenty of books you can read to help you improve your English skills. Movies and music can also help you learn some new words or phrases. You can grab dictionary every time you want to know the meaning of a word. However, the process of learning or improving your skills might take a long time when you do self-study because there are many things you still need to know and understand. You might have several learning materials but it might not be very effective. If you are determined to learn and improve, take your learning experience to the next level by enrolling in an English tuition centre. There are several tuition centres in Singapore to choose from but you need to find the perfect one by researching about their background and testimonials of their past clients. Learning and improving your English skills will be easier and faster with the guidance of professional tutors. There are different lessons and activities that will improve your listening, speaking, writing, and reading skills. 

4. Jot down notes

Have you discovered a new word or heard new phrases during conversation? Then take notes of it in your notebook. Write everything you learn in your class and read these notes whenever you can to help you remember different words and phrases. It will be more helpful if you use the words that you just discovered in constructing own sentences. While you can translate the new phrases in your own language so you can easily remember what the phrase means whenever you forget it. You can also draw different things in your notebook and write the English term of each item.

5. Practice every day

One cannot improve or master any skill without practicing. It is the reason why you need to focus and find time to improve your English skills. Even if you are busy, take a few minutes to look at your notes, find new words in the dictionary, or just recite different phrases or idioms you know. If you really want to improve your English language, be consistent and determined to learn. Every single time you spent on practicing will be worth it because you will be used to it and you will see your progress.

10 Best Tips for Achieving a Successful Event

Event planning is an extremely challenging task because there’s so many things that needs to be done in so little time. But even if you’re not an event planner, you’re certainly going to succeed so long as you follow a certain strategy before the task arrives. To help you get through it, here are some tips for a successful event:

1.       Your event needs to have a specific goal. You need answers to these questions:

●        Why are you creating this event?

●        What is your target outcome for this event?

●        To whom are you addressing this event?

Once you’re able to answer these questions, you need to come up with a simple strategy that aims to convey the message of your event. Are you going to publicise an article, infomercial, or simply put a letter to your invitation? You can do any of these things to engage your target market or guests.

2.       Create a budget plan.

You need to have a list that sums up everything you need and how much they cost. Like the venue and furniture rentals, food for the guests and crew, hotel accommodations for foreign guests, and so on. You can either secure monetary funds from your employer or through sponsorships. 

3.       Delegate tasks.

Making an event happen is done in groups and you need a number of team leaders who can manage these for you. Let’s say one group is in-charge of renting furniture and sound equipment while another group creates publicity materials and invitations. The third group works on the event flow while the fourth group is making hotel and parking reservations. As the event planner, you oversee these groups and decide on crucial matters.

4.       Send invites to guests.

It’s time to send the invitations! The formal way of doing this is sending an email or a hard copy invite. But if it calls for a casual RSVP, you can always create an event on facebook and send them an invite.

5.       Let the guests register online.

Having an online registration helps you prepare for logistics by knowing the quantity of guests you’re expecting for the event. These people are going to be in your guest list which makes it easy for you to secure the event’s place on the day itself. 

6.       Manage the logistics of everything.

Now that you have a headcount of your guests, it’s time to go back to your budget plan which has the list of everything you need for the event. You have to make sure that there’s a caterer, a sound system, tables and chairs, tableware, venue decorations, and so on. In Singapore, rental for furniture, decors and other one-time items are quite prevalent because of the money you get to save. The ones you really have to purchase are giveaways and awards if any.

7.       Create an event flow.

This helps you see the things that needs to be done. From the opening ceremony down to the closing remarks, make sure your teams are working on these things and follow-up on them to check their progress.

8.       Start organising things at the venue.

You need to visit the venue days before the actual event so that you can begin putting things in their place. The sound system is across the stage at the very back, the stage must be on the center or the side corner of the venue, the tables and chairs should be arranged in the middle, so on and so forth.

9.       Have a backup for everything.

Sometimes, things can go wrong or things literally get broken. Rent extra equipment, furniture, and keep your options open. Being prepared for the worst is the best you can do to work out problems like these.

10.   Document the event.

Have photographers and videographers in the area to capture all that’s happening in your event. Perhaps you can add this in your portfolio one day or you can consider the photos and video clips as proof that your event’s a success.

A successful event generally means being able to satisfy your guests and being able to achieve your target outcome. Just go through these things and be mindful of the responsibilities you need to carry out. The more focused you are in what you do, the more you’re likely to celebrate after your event’s success. So what are you waiting for? Get busy.

What is a Confinement Nanny?

For the soon-to-be mums out there, congratulations to all of you! Expecting a baby can be very exciting and can sometimes be a little bit nerve-racking as well. But that’s perfectly normal as all mums have gone through the same stage. From receiving the news that they’re pregnant to the conception of the baby itself, it’s all part of the process but it’s also quite unique how different women approach their pregnancy and how they perceive such a wonderful experience as this. If you need a helping hand and a person who can share with you all the baby wisdom you need to know, perhaps having a confinement nanny around the house is what you need to get the support and guidance you need.

In SG, confinement nannies are all the rage. New mums are expected to stay at home so they can recover after giving birth and spend time with their newborn baby before going back to work. They need to heal from the physical and mental exhaustion of doing labour and they need to nurture their child right away. Once you get to this moment like all the other mum before you did, the nanny is going to look after you and your baby. She is going to cook special confinement dishes for you along with the traditional chicken soup that all the mums seem to love while simultaneously caring for your baby. To be in the know of what other things these agency-based confinement nannies are capable of doing, here’s a list just for you:

●        The nanny keeps track of the baby’s feeding time and makes sure that the baby gets proper nourishment at the end of everyday.

●        While you are resting, the nanny is there to look after your baby.

●        She washes your clothes and that of your baby’s.

●        She cleans the dishes after meals and can also do general household chores if you request for it.

●        Give you countless of advice on how to care for your baby once you’re done regaining your strength.

●        It’s normal in SG for confinement nannies to cook regular meals other than the very nutritious meals that she prepares just for you.

Their services are tailor-made for new mums who seek a companion in the house. With each of their husbands at work from morning to evening, who else is going to take care of the baby while the mums are resting? This is where they come into the picture because their support is enough until you’re able to fully recover. By the time you do, it’s time to get back to work. But have you thought of who’s going to stay home for your baby? If you have no one else to run to, you can request to prolong your confinement nanny’s stay from the agency itself. 

Her services are still very useful for the newborn baby and she definitely has the experience and training to handle things on her own. Nannies can be the one that saves the day! Not only is she there to care for you and your baby, but also for your family and household. If you want to know about their service fees, contact a reputable agency now.