Elements of Signage that Increases Sales

No matter where you go, you will see different types of signage all over the place. They come in various sizes, types, and designs, which are usually seen on roads and establishments. Each type has their particular purpose and objective. For shops, designing signage is not an easy task especially because it will be about the brand. To help you in choosing and designing, below are different elements to consider in creating an effective signage for your business.

1. Type of signage

Before anything else, you must think of what type of signage you wanted or you needed for your business. You could choose from the numerous types of signage, but not all of these will be perfect for your business. Deciding on what type will you choose will also indicate the size needed. It should fit in where you are planning to place it.

Aside from the size, you should also consider the purpose of having a signage. Is it for the brand recognition to attract customers or inform people about your latest products and services? Each signage has its purpose and it should align with the goal you wanted to achieve. If your chosen signage is not suitable with your goal, you will not see results that you wanted.

2. Location

After deciding the type of signage you will use, decide on where you will place it. Remember that not all types of signage are perfect for a certain location. For example, you cannot put a billboard inside your shop, as well as a small poster with your business’ name outside the establishment and expect people to see it. Signage inside the office like reception signage must also be visible for people are instantly informed about the name of an office or they can easily find it.

Location is one of the main reasons why a signage can be effective or not. Make sure that exterior signage is located where people can easily see it and attract them to check out what your business is offering even if there are still meters away. While for interior signage, it should have informative details such as checkout area, sections of products, or bathroom signs. In this way, people will know where they should go.

3. Customer experience

Businesses use signage not for the employees or owners, but for their customers. The main purpose of signage Singapore is to communicate with customers, which is why it should be the first priority when designing. Any signage is useless if this element is not considered, therefore it will not deliver positive results such as increasing sales of business. The signage must have the ability of making the lives of customers easier.

Put yourself in the customers’ shoes and observe if your signage will attract you and persuade you in building relationship with the business. If you think that some things do not work out perfectly, change the location or the type of signage you used. All signage should be understandable for your customers and easy to find. In addition, take note if there is missing signage that is essential for your business. For example, is there a directional signage where the bathroom is located or where they should make a payment?

4. Appearance

Whether it is noticeable because of its size or location, signage is not effective if it is poorly designed. No one wants to take time reading a signage that is not pleasing to the eyes. Therefore, you have to use your creativity in designing your signage. However, too much creativity is not good for this kind of project. Keep in mind that it must have a professional look because it represents your brand.

The colour of your brand can be incorporated with your signage just as long it is readable and use contrasting colours. A signage with black background and dark blue texts is useless and ineffective. Avoid using font faces that have unprofessional look and are not suitable with your business. The size of texts should be readable even from afar and they must be proportioned and balanced.